London Store



Our 2,000 square-foot Regent Street store is in the heart of central London and easily accessible from all transport links. We have over 40 Pinarello bicycles and frames in stock, from road to city, e-bike to gravel, and everything in between. We’re a dedicated Campagnolo Pro store, as well as offering a further range of acclaimed cycling brands including MOST, Shimano, Vittoria, Lightweight, Fulcrum, Gtechniq and Enervit . Our friendly, experienced staff offer independent buying advice. They’ll also ensure your perfect bike fit, while our team can service either your new or current Pinarello in our newly refurbished Park Tool equipped workshop.  Courtesy of Precise Performance, we now offer professional bike fitting at our London store using state-of-the-art STT 4 motion tracking camera technology.

Our Store Services

How To Find Us


4 Regent St, St. James's, London SW1Y 4PE

Opening Hours

Tuesday 10am-5pm
Wednesday 10am-5pm
Thursday 10am-5pm
Friday 10am-5pm
Saturday 10am-5pm
Good Friday 10am - 4pm

Message Our London Store Team

We aim to respond to all enquiries within 1 working day, if you would like us to call you back, please do include your telephone number within your message.