Our 2,000 square-foot Regent Street store is in the heart of central London and easily accessible from all transport links. We have over 40 Pinarello bicycles and frames in stock, from road to city, e-bike to gravel, and everything in between. We’re a dedicated Campagnolo Pro store, as well as offering a further range of acclaimed cycling brands including MOST, Shimano, Vittoria, Lightweight, Fulcrum, Gtechniq and Enervit . Our friendly, experienced staff offer independent buying advice. They’ll also ensure your perfect bike fit, while our team can service either your new or current Pinarello in our newly refurbished Park Tool equipped workshop. Courtesy of Precise Performance, we now offer professional bike fitting at our London store using state-of-the-art STT 4 motion tracking camera technology.
Alongside Pinarello frames and bikes, we also stock a carefully selected range of other premium cycling brands to enhance your riding enjoyment.
Pinarello’s premium, prestigious, race-crafted machines rolled into existence in 1952 thanks to the dedication and vision of Giovanni Pinarello – father of the current CEO, Fausto Pinarello.
Courtesy of Precise Performance, we now offer professional bike fitting at our London store using state-of-the-art STT 4 motion tracking camera technology.
All Pinarello UK stores have a fully equipped professional workshop run by experienced, qualified mechanics. Whatever your Pinarello model – be it road, e-bike or city – we’ll have it running smoother, faster, safer and more efficiently.
4 Regent St, St. James's, London SW1Y 4PE
We aim to respond to all enquiries within 1 working day, if you would like us to call you back, please do include your telephone number within your message.